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What’s up with Windows Phone 7?

Written on September 7, 2010

As certified tech-heads, we keep our eyes and ears open at all times for the latest and greatest, and track the progress of what’s on the horizon. We sniff out new information about the latest products and software, and sometimes get it before it’s supposed to be released (stay tuned!). And of course, the mobile phone industry is one to keep a close eye on. We’ve already taken a look at how competitive things are here; it seems like the next big thing is always just around the corner. We’ve also looked at how the fiercest battleground here might in fact be the fight for top dog mobile OS. iOS (iPhone), Blackberry OS, and Android have had a lot of people talking in the last year, and continue to maintain very strong holds on market share. If you recall a few weeks ago, we looked at the mobile OS market and who was on the rise. One interesting tidbit that didn’t find its way in the article was that Windows Mobile saw a significant loss of market share from 2009 to 2010, dropping from 10.2% to 6.8%. Chalk that up to Android’s explosive increase, and iOS’s continuing steady gains. Microsoft, however, might be in for a longer road to recovery here than meets the eye, despite the upcoming Windows Phone 7

You might ask yourself, “Why doesn’t Microsoft already have a stronger presence in the mobile market today?” Those familiar with Microsoft’s previous and current mobile entries, Windows Mobile 6.5 being the latest, might also ask, “Why the name change to Windows Phone 7?” It turns out there was a bit of mismanagement in the development of Windows Mobile 7, the project titled Photon. Steve Ballmer went so far as to say at the 2009 Venture Capital Summit that they “screwed up” on it. The entire project was scrapped in 2008; Windows Mobile 6.5 was released in the interim, and Windows Phone 7 was born. For a more in-depth look at that little saga, check out Brandon Miniman’s article on pocketnow.com. Ballmer knows better than to expect this total revamp, developed in half the time as Photon, to be accepted without some heavy skepticism from the mobile industry. At a meeting in July, Ballmer told analysts, “I think it’s fair to say we have a lot of work to do.”

But these issues won’t stop the net from buzzing about what’s coming soon, and there’s plenty of buzz about the upcoming Windows Phone 7-equipped devices. Remember when I told you to stay tuned up top? There have been a few leaks of some upcoming products, phones that are slated to use Windows Phone 7. Who doesn’t love a sneak-peek? Without further ado: the LG C900, LG E900, and the full touchscreen HTC Mozart and Samsung Cetus i917. When these phones are released, and more importantly their Windows Phone 7 OS, it will be very interesting to see how the market will receive it. Is your faith shaken in a mobile Windows offering?

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